Liquid Death Eternal Playlist
1 Designer, 8 Marketing, 3 Devs, 1 PM
Product Design
Mobile
UI Design
~1 minute read
As the product designer, I...
Owned design direction for the digital companion to Liquid Death and Spotify's Urn collaboration
Worked directly with marketing and engineering to deliver a quiz experience supporting millions of users
Context
Spotify and Liquid death partnered up in late 2025 to create an urn that has a built in Bluetooth speaker. Users take a quiz that generates an "Eternal Playlist" for the afterlife. For a more in depth explanation, here is the press release from Spotify, and the Storefront page for Liquid Death.
The Experience
The Eternal Playlist Quiz is built using the same engine as other Spotify interactive campaigns. This was the project I led when I first joined Spotify in November of 2024. Users answer a few questions that then takes into account their answers, as well as their listening history to deliver them a playlist for the afterlife.
If you would like to learn more about the project that enables the Eternal Playlist, check out this case study of mine:
Impacts and other more nitty gritty design related work will be updated as it becomes available:)